TP-Link Middle East to Launch Mobile Devices


TP-Link Middle East to Launch Mobile Devices to Partners in Ras Al-Khaimah

Networking Vendor Moves to Promote and Raise Awareness of its Mobile Solutions offerings

The launch, which will be held as part of the company’s plan to raise partner awareness around it mobile devices business, will also see TP-Link showcase its Neffos X1 and X1 Max smartphones.

According to the vendor which manufactures a broad range of products to the consumer, SOHO and SMB markets, including Wireless solution, ADSL, Routers, Switches, IP Cameras, Powerline Adapters, Print Servers, Media Converters and Network Adapters, the introduction of the Neffos X series smartphone will help the company to develop this business with power retailers, independent retailers and channel partners in Ras Al-Khaimah.

Lucas Jiang, General Manager, TP-Link Middle East and Africa (MEA), said the unveiling of the Neffos X1 and X1 Max smartphones, which were also recently exhibited at the Consumer Electronics Show (CES) 2017 in Las Vegas, will help partners to unlock more business opportunities in the retail sector because the handsets combine quality design and craftsmanship with high performance.

Jiang said since the launch of the Neffos smartphone portfolio, TP-Link has invested heavily in research and development (R&D) and business development initiatives to ensure that the superior technology in the devices is backed by a business model that helps partners to be profitable when they invest in this business. “We have already received positive feedback from partners in Dubai about the Neffos X series array,” he said. “By hosting a dedicated partner event in Ras Al-Khaimah, we a demonstrating our commitment to developing the mobile devices business across the UAE together with our distribution and channel partners.”

He added that TP-Link is looking to strengthen its position in the mobile devices space and hosting this event will give the company an opportunity to update partners on the roadmap, business development strategy and how the mobile offering fit with the connected lifestyle and smart home offerings. “We are excited to be officially introducing the Neffos X series array of smartphones,” he said. “We look forward to this event and hopefully we will be able to recruit new partners in Ras Al-Khaimah.”

The Neffos X1 and X1 Max are built with high quality materials to provide an enhanced user experience, whilst also featuring a microphone hole, camera and fingerprint sensor. The sensor unlocks the device in 0.2 seconds by relying on sophisticated algorithms, meaning the more the user unlocks the device the more accurate it becomes over time.

The frame of the device measure 7.85mm thick, however its visual thickness is 2.75mm, plus its IPS display is 5-inches for the X1 and 5.5-inches for the X1 Max. The Neffos X1 and X1 Max are also ideal for playing graphics-rich games and watching TV shows and movies on the go.

Both models are equipped with a rear camera backed by a 13-megapixel Sony IMX258 sensor with dual-tone flash, 5-element lens, backside illumination, and fast phase-detection auto-focus of just 0.2 seconds.

TP-Link entered the mobile devices market in January 2016, a move that marked the company’s expansion from being a fixed networking and wireless equipment supplier of products that like routers, switches, range extenders etc to a consumer and lifestyle devices vendor.