Mr. Mahasum Shah, Chief Marketing Officer (CMO) of A.A. Bin Hindi group has been conferred with the “Marketer of the year” award for the year 2016, during the Customer Show Awards, which is termed as the Ultimate Marketing Event for the Middle East. The Awards, presented by INFINIA Services & Solutions, are the leading industry awards for the loyalty and marketing industry in the Middle East and organized by the Middle East arm of UK based Terrapin, world leaders in business events. The criteria of which Mr. Shah was awarded was for the strategic tie-up with “Outlaw Productions” and product placement ideas on the most popular music Album of the year #9ARAT which had a whopping 9.8million views on YouTube. The “Best Marketer of the year” award was decided after an online voting process under the category “Creative Marketing”.
The event was held at the Address Hotel, Dubai. The show brought together attendees from a full spectrum of industries including retail, hospitality, travel, ecommerce, education, entertainment, leisure, finance, healthcare, FMCGs and telecoms.
The Award categories and winners were
- Marketer of the Year – Mr. Mahasum Shah – Chief Marketing Officer (CMO),
A.A. Bin Hindi Group, Bahrain
- Best Viral Campaign – Choithram & Sons LLC
- Best Customer Experience – Qatar Airways
- Best Loyalty Programme- Etihad Airways- Etihad Guest
Mr. Shah, who has been also awarded the “Global Brand Master” back in 2014 by Kia Motors Corporation, Korea has expressed great happiness in achieving such a feat and added that “if not for the Bin Hindi fraternity, ideas would have remained just ideas and hence I dedicate this award to the Bin Hindi group”. Mr. Ahmed Bin Hindi CEO & Vice Chairman of A.A. Bin Hindi Group congratulated him on his achievement and wished him every success for his future.