GBM appoints Martin Tarr as new Chief Executive Officer


Gulf Business Machines (GBM), the region’s number one provider of IT solutions, has appointed Martin Tarr as Chief Executive Officer (CEO), effective June 4, 2017.

As CEO, Martin will be responsible for leading the overall, day-to-day operations of the company from GBM’s Dubai headquarters. He will be working closely with the company’s branches in the region.

Nabil Iskandar, Chairman, GBM, commented: “We are very excited to welcome Martin to the GBM team. Martin brings over 30 years of IT experience and a proven track-record of leading and transforming businesses to capture new market opportunities in hardware, software, and services. We are confident that his knowledge and extensive experience across the GCC region will shape the future of GBM to the benefit of its customers.”

Martin was previously Vice President of Global Technology Services for IBM for Middle East and Africa. He brings a wealth of international experience across multiple disciplines to the job, having previously held several key IT leadership roles over the last 10 years in IBM’s European and Middle East and Africa headquarters.

Commenting on his appointment, Martin said “I am very excited to be given the opportunity to lead GBM through this exciting period of transformation in the industry. The digital era is having a profound effect on our clients businesses and I am confident that with GBM’s capabilities and talented team, we will be able to capitalize on these new opportunities for the benefit of both our clients and our bottom line”.

About Gulf Business Machines (GBM)

Founded and operating in the region since 1990, GBM is the number one provider of IT solutions, leveraging industry leading technologies to drive real business results for clients. GBM is the sole distributor for IBM – excluding selected IBM products and services – throughout the GCC, apart from Saudi Arabia. GBM’s momentum was further enhanced in 1999, when the company secured the Cisco portfolio. Most recently GBM was named as the Apple Authorized Systems Integrator for the UAE.

GBM offers an extensive range of IT infrastructure, solutions and services ranging from consulting, resource deployment and integration to after-sales support. The company has offices in the UAE (Abu Dhabi, Dubai, and Sharjah), Kuwait, Oman, Qatar, Bahrain, and Pakistan.

Continuously recognized by its international partners, this year GBM has been awarded as IBM’s Top Business Partner, Cisco’s Middle East Partner of the Year, and Channel Customer Satisfaction Excellence, the highest distinction a partner can achieve within the Cisco Channel Partner Program.

For more information please visit