To announce their fastest Internet and Mobile award by Ookla, Batelco launched an interesting campaign. They reached out to all Twitter users who complain about their ISP’s slow internet speeds, and gave them a reason to cheer and switch. Batelco responded to the frustrated consumers of other ISPs through personalized tweets and giveaways based on their interests and likes. People starting tweeting on the hashtag #SurfingFaster to get Batelco’s attention to reply to them and get their giveaway.
Here’s one of the example, where a guy tweeted his pixelated picture and Batelco replied:
They’re quoting GOT now!
What’s interesting, is that people actually tweeted that they will be switching to Batelco.